When COVID-19 first struck, the live music industry was turned upside down overnight. Venues, artists, and live music fans were all uprooted. Resilient artists found new ways to play and engage with fans on platforms like Instagram Live, but that technology was not built to serve the specialized needs of the music industry.
As live music fans ourselves, we quickly saw the opportunity to revolutionize live-streaming for the music industry. In a matter of weeks, we had built a product and were already producing our first shows and bringing live music back to the stage.