CreativeOrange: Learn is a new program by the Orange County Arts Commission geared towards helping our artists and arts organizations be more successful. We plan to work in partnership with local organizations to offer courses in professional development, organizational development, and more. Have an idea for a class? Email email@example.com!
E-Marketing for Busy Artists with Cynthia Deis
Monday, September 23
Marketing your own artwork may be your biggest challenge, but it doesn’t have to be! This class will help you create a plan based on free and inexpensive methods of communication that focuses on your work so that you can get back to the studio. Whether you want to increase sales, improve event attendance, communicate a show schedule or other information, a professional email newsletter is not as intimidating as you may have thought. With a simple image-filled newsletter and automated social media posts, your work will be seen, while you keep working!
This 3-hour course covers the basics of creating an email newsletter for artists and very small arts non-profits. You’ll learn to use free online tools to customize a newsletter template that will help you regularly communicate with your clients, customers, and fans, as well as how to link this communication with your current website and social media accounts.
You will need to come to the class with a wifi-enabled laptop and the following:
- Digital copies of professional-quality pictures of yourself (working, headshots, etc.), your work (5-10 images if possible), and your logo (if you have one)
- Electronic versions of your artist statement, bio, vita, etc.
- Your login information for any social media accounts you already have
- Paper and pen for note taking
Cynthia Deis is a business consultant and educator focused on artists, arts organizations and creative retail businesses. She is based in Raleigh, NC.
Registration is $10. CLICK HERE TO REGISTER.