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The Business of Art Licensing: Create – Licen$e – Repeat

February 19, 2022 @ 9:00 am - 12:00 pm

Have you ever wondered how the constant flow of the latest fashion apparel, greeting card designs, housewares, handbags, kitchenware, calendars, planners, coffee mugs and the many thousands of other consumer products look the way they do? If you have ever looked at a mug or bedsheet or gift bag and thought “MY art would look great on that!” then this class is for you.

This class will help you begin to see consumer products in a whole new way. You will hear about the art licensing industry and the layers of consultants, art directors and product developers who collaborate with artists to put their artwork on consumer products. You will hear how you can get your artwork in front of this type of buyer.

Discussions will include valuable tips and information for submitting your designs for licensing consideration, the things that ‘always’ sell, and what royalties and contracts look like. There will be time for Q&A with Willie throughout the class.

Licensing work isn’t for every artist, but for many it can be an excellent income source that does not dilute the original work you create.

This class explores:

what licensing your art means

how you would go about getting your artwork or illustrations licensed

how to introduce yourself and your art to potential companies

the pros and cons of art licensing

what are usual royalty rates and contract lengths

resources and strategies for entering the art licensing industry

Willie Green-Aldridge is a painter, designer and successful licensor of her art with artwork selling in boutiques and specialty stores, online, and in large retailers including garden centers, gift shops and home decor retailers. Her background in successfully navigating the world of licensing includes experience creating themed groupings of work based on her abstract paintings as well as work featuring iconographic images and quotes.

Willie’s work has appeared on stationery, home décor, wall art, and gift products across the US and internationally. Willie enjoys living and working in her North Carolina home studio and lifting the human spirit through her art.


February 19, 2022
9:00 am - 12:00 pm
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