Pricing for Profit: Abandoning the Starving Artist Myth

Are you interested in learning more about how to price your artwork? Are you selling your work but unsure why you are not earning what you expect?

Join Tiffany Coley and Cynthia Deis for this virtual class where you’ll learn how to abandon the idea of the starving artist and make a profit with your artwork. This class will cover the details of a profit-driven pricing strategy for artists. You’ll discuss pricing for your artwork or art services, wholesale vs. retail pricing, how to identify productive hours and how to approach pricing to achieve the desired income level from your work. The class will work through pricing using a business case study and the details of pricing You will leave with a method to price your work, including a downloadable file that can be used when pricing your own work.

This virtual class meets on Wednesday, February 23, 6:00-8:30 pm. The class meets on Zoom and you will receive login information after registration. You will receive class handouts via email in the week before class, please print the handouts out and be prepared to work on them during the class.

Cynthia Deis, Triangle ArtWorks ArtSwell Education Director, is an artist and art educator with over 25 years of experience in designing and selling crafts and in running a retail crafts store and craft-focused pop-up markets around the Triangle.